Weber Saint Gobain
T a s k
Increase purchase frequency of Weber Saint Gobain premium products.
I d e a
Majstorica means something that only best in the business can achieve (“majstori”). So we created a code entry mobile application. Easily used from any building site, any construction material shop, rewarding and informative!
Mechanics: enter a code inside every Weber premium pack into the app.
Collect points and get rewards.
Spice: Involve Inspektor Blaža, local celebrity, to communicate program benefits by singing and talking to target audience.
R e s u l t
We are doing it next year too! So, it was good!