Weber Saint Gobain

Weber majstorica

T a s k

Increase purchase frequency of Weber Saint Gobain premium products.

I d e a

Majstorica means something that only best in the business can achieve (“majstori”). So we created a code entry mobile application. Easily used from any building site, any construction material shop, rewarding and informative!

Mechanics: enter a code inside every Weber premium pack into the app.
Collect points and get rewards.
Spice: Involve Inspektor Blaža, local celebrity, to communicate program benefits by singing and talking to target audience.

R e s u l t

We are doing it next year too! So, it was good!