From covering walls to covering growing demand: developing a new brand.
Zorka Keramika is one of the oldest ceramic tiles producer in the region, oriented mostly to economy segment.
One fine day they have decided to enter premium segment. Why not!?
After the research insight from F2F interview with B2B segment representatives, we have developed a new brand TILEZZA, with international premium look and Italian feel.
And then we went for Tilezza experience centre, and Tilezza lounge and Tilezza new collection. Demand grows so client builds a new Tilezza factory at the moment.