T e m p o
TEMPO DANJU, TEMPO NOĆU
How and advertising piece becomes web content viewed and shared by half a million with no investment?
Delhaize hyper market format has suffered from decreased purchase power and convenience shopping. Tempo wanted to grow transactions and basket size & value.
Along with the wide optimization of pricing policy, we have created “Tempo danju, Tempo noću” campaign to bring the shoppers back to Tempo.
Negative trend has stopped immediately, growth started. Brand regained its strength. The content that we have created became a strongest search phrase on Google. Consumer themselves have copied and shared our content. At the end we had more than half a million unpaid full views only on Youtube.