S o c i e t e G e n e r a l e


How a corporate bank became people’s bank?

During the credit crunch banks have forgotten to behave themselves, changing the contractual terms, attracting clients without telling the full product story. One bank did not do that: Societe Generale Serbia.

Design thinking showed us how much people hate banks.
We decided to agree with statement that people tell us during the design thinking process, thus positioning SOGE as a bank which understands real people problems and does not approve of the bad banking practice.

After many years of exclusive corporate bank image, SOGE finally gained the people’s bank perception.
This campaign caused lots of publicity and triggered changes in the banking legislation in Serbia.