S o c i e t e G e n e r a l e

Pinocchio

Who is lying has a big nose

B r i e f

In the time of financial crash, people were no more sure about the fairness of banking business.

They wanted true support, not hard selling of risky products. No half information.

I d e a

Our idea is ASYNCHRONISATION.

We present two ambivalent feelings at the same time: joy and worry. Our characters show great deal of happiness through their acting, but the words they say are complete opposite to what the picture shows. Emotional disharmony appearing within the gap between peoples wishes and possibilities is shown in an integrated campaign including: TV, web, print and point of sale executions.