New VW Arteon is a unique connection of high tech and artisitc sense. With numerous innovative features, it is almost futuristic. With its beautiful design features it is a work of art.
Inspired by the Volkswagen global launch of Arteon, we have created a local campaign involving young local artist who had a chance to have a full day photo session wit the car.
Launching event was an exhibition. Photographs were used as advertising material.
Instagram and Facebook profiles of young artists communicated the arty nature of new Arteon.
Every touch point was designed to be combination of art and technical craft. Driving experience was presentation of Belgrade artistic and historical landmarks.